Client: Stacker MX
Objective: Tell the story of the owner who built this magnificent motocross track in the country of northern Wisconsin, and established a reputation among professional riders as a place for community. Interviews with local riders and staff were included in this all-day shoot, which also featured body-cams and drone footage.
Roles:
Creative Director
Photographer
Editor
Interviewer
Writer
Campaign Manager
"I built this track with that old 90’s bulldozer I got from my dad. He passed away about 5 years ago and I had to buy it from his estate.
One day I went home in tears because I thought I blew up the engine. I thought, “If he was alive right now, he’d kill me.” Luckily, it was just water in the fuel line filter. After the first summer, it was a little discouraging because it was slow. I was here 7 days a week building this track.
I just love the freedom of being out here. I’m really proud of this track, and I hope when people come ride here, they feel a sense of pride themselves."
- Heath
