Client: Partnership with Azara Hookah Lounge (15 locations).
Objective: Create the best quality of a CBD product on the market and design packaging that stands out from the crowd.
From Concept to the Shelf
I took this brand from an idea all the way to executing sales. We started out by sourcing the raw materials from a local hemp farm, visiting multiple times to examine the process. We then decided on the type of products we wanted and the packaging they would go into. I knew that this industry was moving fast and becoming saturated, so creating a brand and a look that stood out would be crucial.
Roles:
Creative Director
Copywriter (naming, slogans, brand positioning)
Logo Designer
Package Designer
Web Designer
